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WordPress migration and platform modernization

Digital media & web developer
WordPress
WooCommerce
NGINX
Redis
MySQL
Cloudflare
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Led migrations from legacy and website-builder platforms to performant WordPress stacks with better governance.

Outcomes

  • —Migrated multi-page corporate properties while preserving SEO and reducing operational complexity.
  • —Improved platform performance through caching, CDN, and infrastructure tuning.
  • —Standardized maintenance flows for multi-site environments.

Problem / Context

Organizations on older CMS setups or page-builder platforms were paying a maintenance tax: slow deploys, brittle plugins, and no clear owner when something broke.

Approach

I scoped migration work as a full system transition, not a template swap.

  • Audit content, URL structure, and integrations.
  • Define migration acceptance criteria (performance, parity, SEO safety).
  • Build a repeatable rollout and rollback process.

Execution

  • Rebuilt site architecture on WordPress with modern infrastructure.
  • Tuned caching and database layers with NGINX, Redis, and MySQL optimization.
  • Integrated CDN and security controls via Cloudflare.
  • Delivered post-launch documentation for updates and incident handling.
Migration and rollout workflow
Structured migration process with checkpoints and handover.

Results

  • Faster, more stable websites across migrated properties.
  • Lower incident frequency and improved operational consistency.
  • Clearer ownership for ongoing content and technical maintenance.

Learnings

Migration success depends on disciplined requirements and rollback planning, not just implementation speed.

Artifacts

  • Migration checklist and launch runbook
  • Performance baseline + post-launch comparison
  • Maintenance and governance notes
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